Every story world is developed with long-term expansion in mind. Rather than waiting for one medium to be completed before exploring another, we identify literary opportunities early in the development of each franchise, pairing creators, talent, and original story worlds with the right authors and illustrators to develop books in parallel with the broader universe.

Every literary project begins by asking what books can uniquely contribute to the larger story world. Rather than repeating another creative expression, each work is developed with its own creative identity, publishing strategy, and long-term role within the franchise. The goal isn’t to recreate the story—it’s to expand it.

We partner with authors and illustrators as creative collaborators from the earliest stages of development—not adaptation writers brought in after the fact. Every collaboration is built around finding the right literary voice to deepen character, expand the world, and introduce perspectives that strengthen the broader franchise while allowing each work to stand on its own.

Developing books alongside other expressions of the same story world creates multiple entry points for audiences to discover, engage with, and remain connected to the franchise. Rather than competing for attention, each medium expands the reach, longevity, and cultural impact of the larger universe.